• How do Chinese Smartphone Brands like Huawei Survive in the European Market

    Posted on March 9th, 2017 Henry | No comments

    In Europe, a lot of people must’ve heard about Chinese smartphone brands like Huawei or Lenovo. More and more Chinese smartphone manufacturers are participating in some global electronic shows. For instance, in the Mobile World Congress that just past a few weeks ago, more than half of the smartphones announced are made in China or came from China.


    As a matter of fact, China has been one of the most crucial smartphone markets for a lot of manufacturers, whether they’re Chinese companies or not.


    And with the rapid development and spread of smartphones in China in the past few years, the demands are bound to decrease when the market comes to a saturated state. When facing pressures from both overseas and local smartphone manufacturers in the Chinese market, seeking development overseas seems inevitable for Chinese manufacturers. To many of those companies, oversea markets have never been so important before. If the company don’t want to subject to the limited increase of market sharing in China, overseas markets would be a good choice for development.

    According to the published data from a Chinese market research company, the growth rate of the Chinese smartphone market would drop from last year’s 20% to 5% this year.

    Marching into the European market is actually way more complicated than it looks. Some manufacturers used to grab attention from the public through launch events and sales promotions and they might not be working out well this year.

    Huawei is one of the few Chinese smartphone manufacturers that entered the European market in an early time. The company’s been applying a dual-brand strategy which turned out to be a success. According to a spokesmen of Honor, during the Black Friday period, the online sales number is inspiring, 35,000 units of Honor 8 sold out within 3 days which tops other smartphone brands selling phones online in West Europe.

    Huawei had set the goal of reaching 5% market share in Europe when it first enter the market and the goal was accomplished two years ago. Since then, the company set the goal to be around 10-12% and achieved it within 2 years.

    Huawei’s oversea sales have grown faster than in the domestic market. Especially in Europe, Huawei has taken more than 20% of the market share in certain countries. And in the overall west European market, it’s about 11%. And in the high-end smartphone market where Huawei has to compete with traditional brands like Samsung and Apple, it still takes up 14.3%.

    The dual-brand strategy plays a key role in Huawei’s success in West Europe. The sales number of Honor brand had registered at a year-on-year growth of 8.6% in 2016. The Honor brand is continuously breaking records in online sales which makes other manufacturers start to pay more attention to this field.

    “We didn’t have much staff in our team like other companies does, but when it comes to holiday promotion, we’d start preparing for it a few month in advance which helped us build up a solid foundation for our success later.” said the spokesman of Huawei Honor.

    The company also cut down products for under €80 and focused on high-end units which later helped them successfully get rid of the tag of “budget phone”.


    In actuality, in the European market, subsidies from carriers has a great impact on the sales of smartphones and dealing with carriers and subsidies plays a critical role in sales.

    Breakthrough in e-commerce helps Huawei go further in the European market to some extent but it’s never an easy task for Huawei. People in Europe tend to be more rational when making a choice in buying smartphones. A smartphone with a high price-to-performance ratio is not as appealing in China as in Europe, so the company needed a new strategy for the market. Huawei started off by interacting with customers through social media like Facebook and Twitter.

    Huawei believes that the combination of premium products and electronic commence can help the company break the barriers and move forward in a faster pace. The key to success always lies in the quality of the product and an applicable business model.

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  • Huawei Launched Honor 8 in US, Starts at $400 for 32GB

    Posted on August 19th, 2016 Echo Brown | No comments

    Huawei, the world’s third-largest smartphone manufacturer, announced the availability of its Honor 8 smartphone in the US. The device was first launched in China last month. The price of the phone begins at $400 for the 32GB version and $450 for the 64GB version. The metal and glass phone will feature a rear mounted fingerprint scanner, which the company claims will unlock the device in 0.4 seconds.

    Huawei Honor 8 features 5.2-inch AMOLED display with 1080×1920 pixels. The phone runs Android 6 Marshmallow on a HiSilicon Kirin 950 chipset, with a 2.3 GHz octa-core CPU with a 16nm architecture. The phone has 3/4GB RAM and 32/64GB storage (expandable to 256GB). The phone supports NFC, P2P transfer, and SIM/HCE-based mobile payment. The phone also features a smart file-processing system.

    The phone is the latest in the growing set of device offerings to feature dual rear cameras. While Huawei’s P9 had Leica branded dual rear cameras, Honor 8 ditches that branding in favour of a modest dual camera setup. Honor 8 features 12MP dual rear cameras and an 8MP front camera. One of the two rear camera sensor shoots images in monochrome, for more light and sharpness, and the other sensor captures the image in colour. The combined outcome of both cameras, according to Huawei, is a much crisper and detailed photo.

    The phone comes with a 3,000 mAh battery that supports fast charging and USB Type-C port. The company claims that the phone will give two hours of phone-call time for a 10-min charge. Honor 8 can charge to 47 per cent in 30 minutes.

    Xiang Ligang, telecom expert and CEO of the industry website cctime.com, said: “Honor 8 mirrors Huawei’s cutting-edge technology. It is quite rare for the company to hold such a big ceremony in the US to launch its products. This is a major push,” Xiang said.

    Honor 8, priced from $399.99 in the US, is more expensive than the same models sold in China, which starts from $346. The phone is now available for purchase with most e-retailers in the US.

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  • HUAWEI Officially Released HUAWEI Ascend P6 Smartphone by Claiming It to Be the ‘World’s Slimmest Smartphone’

    Posted on June 19th, 2013 David Brooks | No comments

    The Chinese electronics manufacturer, Huawei, officially announced its new Ascend P6 smartphone and claimed it to be the “world’s slimmest smartphone” during an unveiling event in London on Tuesday, June 18th.

    The Huawei Ascend P6 is only 6.18 mm in depth. This makes it much thinner than competitors like the7.6mm thick iPhone 5 and the 7.9mm thick Samsung Galaxy S4. This new model is now the flagship smartphone in Huawei’s Ascend P series. Earlier this year, Huawei launched its Ascend P2 phone, which at the time the company called the “world’s fastest smartphone.”

    Huawei Ascend P6

    As to its smartphone specs, besides it is so impressively slim, the Ascend P6 has quite a lot of goodies packed under its hood. Inside the sleek metallic body of the Huawei Ascend P6 ticks a 1.5GHz quad-core processor. There is a 4.7-inch LCD touchscreen with HD resolution gracing its front – 1280 by 720 pixels, which makes it quite an amazing experience to watch HD movies on Huawei Ascend P6. Huawei notes that an in-cell touch display that is known for their slimness has been used. The smartphone comes with an 8-megapixel main camera that can capture macro shots from as close as 4 centimeters, and a 5MP front-facing shooter that ensures that your self-portraits will look as good as they should. The device also features a 2000mAh battery. And although there is a decent 2000mAh battery tucked behind its back plate, the Huawei Ascend P6 weighs a mere 120 grams.

    Currently, Huawei only announced some specs of this new smartphone. The detailed marketing release date and the price level are still to be confirmed. Stay tuned for more info.

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