• Apple’s Planning to Increase App Price in Selected Markets

    Posted on January 17th, 2017 Henry | No comments

    According to BBC this week, Apple is planning to increase the prices of apps and in-app purchases in specific markets, including India, the UK and Turkey.

    “Price tiers on the App Store are set internationally on the basis of several factors, including currency eschange rates, business practices, taxes, and the cost of doing business,” Apple explained. “These factors vary from region to region and over time.”

    The raise of price was the response to a weakening pound sterling against the US dollar following Brexit. In response to that move, some tech companies had chosen to raise the price of their products. One Plus 3, for instance, had its price increased shortly after launch.

    Similar pricing policy with U.S.

    Assume that users are paying $0.99 for an app in the U.S., usually they would be paying $ 79p in the UK, but now with the new pricing method, they would probably be paying 99p. BBC also said that Apple has allowed publishers to adjust the pricing to a lower level to help compensate the changes.

    Developers who spoke to the BBC suggested that they are probably not going to change the pricing of apps as it would mean more money out of their pocket. This is just a balancing of the system.

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