Rumored No Longer: Apple Confirms September 7 as iPhone 7’s Announcement Date

Apple has made it official that its next iPhone will be revealed to the world on September 7, the first Wednesday in September. Along with the announcement of its next iPhone, most likely called iPhone 7, it is also possible that Apple will roll out its new watch, too. The venue is once again at Bill Graham Civic Auditorium in San Francisco, with the familiar start time of 10 a.m. PT.

iPhone fans are now expecting the iPhone 7 and 7 plus to be unveiled by CEO Tim Cook and company. The current rumor mill points to nearly identical external designs to the iPhone 6S and 6S Plus, improved cameras (with a dual-lens system on the larger iPhone), and most controversially, no headphone jack.

The event would also offer the opportunity for Apple to repromote iOS 10, the update to its mobile operating system first unveiled in June. The free upgrade is expected to be rolled out to hundreds of millions of iPhones and iPads later in September.

The Apple Watch, a product that hasn’t been updated since April 2015, is also due for an upgrade. In addition to the new operating system (coming to existing watches alongside iOS 10), new fitness features including rumored GPS tracking could help position a refreshed watch as a better activity tracker.

Beyond new iPhones and wearables, Apple could also address the smart-home landscape: the launch of a dedicated Home app in iOS 10 means a bigger push for HomeKit-connected appliances and home accessories.

Apple’s line of Mac computers is also rumored for an eventual refresh including MacBook laptops with an OLED touch bar, but that’s said to be slated for later in the year.

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