Samsung Is Focusing on the S8 After Galaxy Note 7 Disaster

Samsung is now starting to research and develop its next flagship phone S8 despite the fact that the Korean electronic giant still has no idea what caused some of its Galaxy Note 7 phone batteries to explode. According to Lee Jae-yong, vice chairman and board member at Samsung, who’s also the apparent heir to the company, next year’s Galaxy S8 will come with a “slick design and an improved camera.” It’ll also have better artificial intelligence, Lee said. That all sounds about right for a new phone.

Samsung acquired the creators of Siri, Viv Labs, earlier this year, so it would make sense for the company to improve its voice assistant. Lee didn’t confirm to the public whether it would be including Viv’s technology in the S8. Given that both Apple and Google market their assistants as a reason to buy their phones, it wouldn’t be a surprise if Samsung at least tried to fit AI into its larger pitch. But are a better camera, AI, and design enough to win back trust?

Samsung’s Note 7 recall cost the company more than $5 billion, and it’s unclear whether the large amount of negative press will have a lasting effect on sales.

Samsung not only issued a recall, but also had to send customers fireproof return boxes. That’s not a good look. The FAA banned the devices on flights and continues to announce that they’re not allowed during the boarding process. It’s a federal crime to bring one aboard. Samsung has serious image reworking to do, so let’s hope the company debuts something really impressive in 2017.

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