iPhone Fell from 3rd to 5th in China’s Smartphone Marketshare

The study, generated by Strategy Analytics, claims that vendor shipments by Apple dropped from 9.7 million to 7.3 million from the second quarter of 2015 to the second quarter of 2016. The drop in sales because of mixed demand for the iPhone 6s in the Chinese arena led to a significant decrease in overall marketshare from 9.2 percent in the year-ago quarter to 6.7 percent currently.

China’s native smartphone manufacturers are taking up the huge market. Vivo and Oppo both maintain solid sales with device quality, greater retailer penetration, and rising brand awareness among consumers. In the same time period as Apple’s decline, Vivo rose from 7.4 percent of the overall marketshare, to 11.9 percent. Oppo climbed from 6.9 percent to 13.9 percent. The leading enterprise in China’s smartphone market, Huawei, climbed from 15.8 percent to 17.5 percent.

“In the first three quarters of this fiscal year, our total revenue from Greater China was almost $40 billion,” Apple CEO Tim Cook said, regarding the Chinese marketplace. Cook noted that revenue was “up 55 percent from the same time frame just two years ago, while iPhone units were up 47 percent.”

In the latest set of Apple quarterly results, revenue from Greater China came in at $8.85 billion, a decrease of 33 percent from the same quarter last year. Revenue decreased both from the decrease in sales in the quarter, as well as the depreciation of the Chinese yuan against the dollar. The decrease of iPhone’s sales led to Apple’s sales decline in the last quarter.

The big hit of Android phones are also attracting more and more iPhone users to wonder about switching from their iPhone to Android phones. However, it is quite difficult for iPhone users to transfer data from iPhone to Android phone. Leawo Software, one of the leading developers and providers for multimedia software of iPhone/Android phone, releases a piece of data transfer software to help transfer data between Android phone and Apple iPhone.

In a year with the China smartphone shipments growing 3.7 percent, the country still remains the world’s largest market for smartphones. China accounts for one in three smartphone shipments worldwide, according to Strategy Analytics.

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