• Google news: Google quietly updated the Google Panda 2.3 to return high-quality sites to Google users

    Posted on July 29th, 2011 David Brooks | 157 comments

    It has been confirmed from Search Engine Land that a Google spokesman confirmed that a small update to its PandaGoogle Panda 2.3 officially launched algorithm (Update 2.3) was made late last week. The 2.3 update makes use of new signals that are designed to help the portal further differentiate between low- and high-quality sources. This means businesses may see their websites rank higher or lower on Google, depending on the content published on their web pages.

    The Google spokesperson told Search Engine Land that “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.” “This update incorporates some new signals that help differentiate between higher- and lower-quality sites. As a result, some sites are ranking higher after this most recent update.this update incorporates some new signals that help differentiate between higher- and lower-quality sites. As a result, some sites are ranking higher after this most recent update,” the spokesperson added.


    Panda as known to everyone, or almost everyone, is an algorithm which fights against a website’s duplicate content. Panda focuses on declining the rankings of those websites which have poor content on their websites which may be either copy content or low quality content. This can affect the ranking of even the high quality sites which may have poor content on their websites. Panda may be a new ranking factor but looking at it with an overall perspective, it is not actually a completely new algorithm for overall ranking which has come out of Google’s warehouse.

    From the different durations the past few updates of the Google Panda Algorithm, Google still seems to be uncertain for a regular update plan for the this, yet upon manual update to adjust Google Panda Algorithm to provide Google users high-quality sites. Each time when Panda is updated, there’s a chance some hit from the last update will improve, while other sites might see traffic drops. In between updates, changes people may make specifically in hopes of fixing a Panda problem won’t show any impact until the next update is run.

    Related useful readings:

    Why Google Panda Is More A Ranking Factor Than Algorithm Update

    Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve

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