• Lady Gaga Stared a Commercial for Google Chrome with her New Single “the Edge of Glory”

    Posted on May 22nd, 2011 David Brooks | No comments

    Lady Gaga builds one of the world’s largest fan bases by using the web to talk directly and openly to her community. And just a few days ago, Google released a Chrome commercial, staring Lady Gaga and her Little Monsters, singing and gyrating their way through her latest single “The Edge of Glory”.

    Lady Gaga

    This 91-second film celebrates Lady Gaga’s special and unmediated relationship with her fans, the Little Monsters. The ad is intended to illustrate the power of the web and its creative new modes of interaction, which is exactly what Google wants to showcase for Chrome.

                              
                                            

    The entire project, from Lady Gaga’s shoot in New York City on May 8th to shipping materials to the television networks for air, took 10 days. Several hours after the release of her latest single “Edge of Glory” on May 9th, fans began uploading videos to YouTube, making the song their own by dancing to it, singing it and playing it with all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Then hundreds of videos were uploaded from fans. Editors in the editing room were putting uploaded videos into the film in real time as fan videos streamed in. The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web forever.


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